Sky Factory founder Bill Witherspoon conceived Sky Factory as an evolving art piece. He sought to bring the pristine beauty of nature indoors by creating a design framework that incorporates fine art principles, cognitive perception mechanics, and digital technology. This artistic technology creates architectural illusions of nature™ that resonate deep in the observer’s psycho-physiology.

Bill’s background in both art and biology came together to create illusory sky compositions—visual and spatial illusions of depth—that triggered a profound experience of resonance, even in isolated interiors. Given that the sky is humankind’s most universal experience of nature and that our brain recognizes the sky as our most pervasive spatial map, its healing potential is profound.

Learn more about how Bill’s long desert sojourns informed Sky Factory’s pioneering work in neuroaesthetics and the experience of deep beauty.